JIC Currency Certification
What is JIC Currency Certification?
The JIC Certification process examines a solution’s use of big data, its technology and infrastructure, the interoperability it provides, how it’s meeting privacy regulations, its level of data transparency, the flexibility of workflows and transactions, and its media stewardship, among other factors. The evaluation criteria stems from baseline requirements established with consensus from buyers and sellers and examines the operational readiness and key priorities for enablement, covering both transactional methodology and actual product features to determine permitted uses of data. The JIC aims to advance a multicurrency future for cross-platform video advertising.
Certification Overview:
Currency certification status will be granted on a two-year term spanning the calendar year.
Certifying Companies will be up for recertification every two years and will be subject to further audit and evaluation within that window to maintain full certification status. for Transaction
Companies who receive and maintain full certification status will be granted access to the JIC Streaming Data Service set to launch in Broadcast Year 2025.
Through a rigorous data vetting and approval process, currency providers are evaluated against a set of minimum requirements that are needed for all cross-platform currencies to be transactional, with buyers and sellers having an equal voice in defining the criteria that is used to evaluate measurement solutions.
Baseline Requirements for Cross-Platform Video Currencies
Requirements aligned to the following key areas:
Big Data
Technology & Infrastructure
Interoperability
Privacy
Transparency
Governance and Transaction Flexibility
Cross-Platform Measurement
Cross-Media Transparency, Media Integrations & Stewardship
Currencies Certified by the JIC
Currencies Certified by the JIC
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