Currency Certification: Guidelines for Transactability of National Cross-Platform Solutions
Upon the completion of the JIC’s first Currency Certification cycle, the results of the evaluation are highly promising and demonstrate meaningful progress and innovation by all the participating solutions evaluated. The JIC’s analysis shows strong progress and optimism, and we applaud the investments made to further bolster cross-platform offerings.
With this progress comes continuous evolution, which must be carefully considered. As the methodologies and datasets of measurement companies are still evolving, as defined herein particularly for cross-platform reach and personified demos, the JIC’s evaluation will remain agile and ongoing to ensure transactability standards and data stability are understood and maintained to deliver on the needs of the brands and advertisers we ultimately serve.
This paper – the JIC’s Guidelines for Transactability of National Cross-Platform Solutions – is intended to summarize the extensive analysis conducted over the last twelve months and provide a level of transparency, detail, and clarity to the market ahead of the 2025 Upfronts as we seek to continue to move measurement forward. It will serve as a living document, in which the JIC will continue to update as more data becomes available.