U.S. Joint Industry Committee in the Press
Baseline Requirements for Cross-Platform Video Currencies
Since announcing the intent to form the first U.S. Joint Industry Committee (JIC) on premium video currencies in January 2023, a working committee comprised of media agencies, premium video programmers, streaming platforms, and trade bodies have worked collaboratively to define the criteria that will be used to establish the suitability of cross-platform measurement solutions in advance of the 2024 upfront.
U.S. Joint Industry Committee Reveals Certification Criteria for Premium Video Cross-Platform Currencies
The U.S. Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – today announced the publication of its initial requirements for premium video cross-platform currencies, signaling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for premium video advertising.
National Programmers Create First U.S. Joint Industry Committee to Focus on Premium Video Currency
OpenAP along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB today announced the formation of a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfront.
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